{"_id":"577f866740bede0e00b537d5","parentDoc":null,"category":{"_id":"577f8476a77c700e006a6c52","project":"574ff4bd3fa1870e00889ba6","version":"574ff4bd3fa1870e00889ba9","__v":0,"sync":{"url":"","isSync":false},"reference":false,"createdAt":"2016-07-08T10:46:14.043Z","from_sync":false,"order":11,"slug":"open-rtb-23-native-extention-version-11","title":"Open RTB 2.3"},"version":{"_id":"574ff4bd3fa1870e00889ba9","project":"574ff4bd3fa1870e00889ba6","__v":17,"createdAt":"2016-06-02T08:56:29.492Z","releaseDate":"2016-06-02T08:56:29.492Z","categories":["574ff4bd3fa1870e00889baa","577278ecdceb570e003a9001","577279865617b117009e643f","577279985617b117009e6440","577279bc8c48e00e00503504","5774fe18605b770e0037be8a","577ce3ad87acf617003c4187","577f8476a77c700e006a6c52","57b486ae0d2b640e00e9d3f5","57b722133d3e620e004ec74b","57bd95f00fe3a00e003e2cc5","57c8349359cd4b0e00b888ef","57c8349b5754fa1700b12242","57cedb0bad483e0e00890239","57cedbe807d7ea0e00e438cc","57d82967156ef72b007ffcd8","58ee353ad1ee2f0f0034a13d"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"3.0.0","version":"3.0"},"user":"5770dd042659e20e00c90a98","__v":2,"project":"574ff4bd3fa1870e00889ba6","updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-07-08T10:54:31.924Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":0,"body":"[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Open RTB 2.3 Native Extension (version 1.1)\"\n}\n[/block]\n##Why RTB?\nPubNative introduces its RTB solution in order to deliver native ads at scale. By pushing this demand-side specification, we allow publishers to enrich their native inventory and to deliver better experiences to their users. Our goal is to increase the programmatic delivery of native ads by establishing a common framework on the buy-side, which will increase demand for native ads as a result\n\n##Our Technology\nPubNative built its RTB platform in full respect of the “OpenRTB Native Ads API Specification Version 1.1” and “OpenRTB API Specification Version 2.3” defined by the IAB. As our goal is to provide DSPs with a programmatic delivery of native ads, this specification introduces our OpenRTB 2.x extension for native ads.","excerpt":"","slug":"open-rtb-23-native-extension-version-11","type":"basic","title":"Introduction"}
[block:api-header] { "type": "basic", "title": "Open RTB 2.3 Native Extension (version 1.1)" } [/block] ##Why RTB? PubNative introduces its RTB solution in order to deliver native ads at scale. By pushing this demand-side specification, we allow publishers to enrich their native inventory and to deliver better experiences to their users. Our goal is to increase the programmatic delivery of native ads by establishing a common framework on the buy-side, which will increase demand for native ads as a result ##Our Technology PubNative built its RTB platform in full respect of the “OpenRTB Native Ads API Specification Version 1.1” and “OpenRTB API Specification Version 2.3” defined by the IAB. As our goal is to provide DSPs with a programmatic delivery of native ads, this specification introduces our OpenRTB 2.x extension for native ads.