With the upcoming changes on iOS 14 and the default opt-out IDFA setting, we want to support our partners by providing this draft of the contextual parameters which will be available in our SDK product we are currently working on.
As the whole advertising ecosystem is affected by these changes, we are taking this opportunity to innovate with our audience builder SDK, which doesn’t rely on IDFA and personal identifiers, but rather uses contextual data on edge to create audiences which can not be linked to a specific person. We have been advocates for more privacy centered advertising for a while (we are members of the Prebid Committee, we are taking part of IAB initiatives and we built our own CMP platform) and we are very much looking forward to help realize more privacy centered as well as future-oriented practices in the ecosystem.
Please note that this is a draft and we will add more parameters as we progress with our product.
| Object |
|---|
| Device |
| App Context |
| Ad Behaviour/Category |
| Parameter | Parameter name | Sample value | Description |
|---|
| Device Model | Model | iPhone 8 | Device model |
| OS Version | OS_version | 13 | Device OS version |
| Locale | Locale | EN_US | Device language |
| Location (precise, by zone) - latitude | location_latitude | 52.520008 | Current or last known location latitude |
| Location (precise, by zone) - longitude | location_longitude | 13.404954 | Current or last known location longitude |
| Storage size | storage_size | 67108864 | Storage size in Kilobytes |
| Empty storage | storage_free | 5242880 | Free storage space in kilobytes |
| Network connection | network_speed | 3g, lte, wifi | Network connection type |
| Sounds settings | sound | 0 (silent) | 1 (ring) | Sound mode |
| Battery level | battery | 0.83 | Battery status 0 ... 1 |
| Parameter | Parameter name | Sample value | Description |
|---|
| App category | app_iab_category | 97 (news) | IAB category of the app |
| Keywords | app_keywords | news, cnn, worldwide | keywords that describe the app |
| App version | app_version | 1.4.7 | App version |
| Parameter | Parameter name | Sample value | Description |
|---|
| Categories of the ad | ad_category | | IAB category of the ad displayed |
| Behaviour analytics - time on screen | time on screen | | |
| Impression depth | impression_count | | Number of impressions in the placement for the current session or overall since app first open |
